Most grab bar installers, when they're growing their business, focus on what's visible. The website. The Google Business Profile. The Facebook ads. The Nextdoor presence. All of those are worth doing.

None of them are particularly good at ...

Occasionally on a job, you'll arrive and the customer will proudly point to a box on the bathroom counter. They've already bought the grab bar. They found it online, it was a good price, and they just need you to put it up. They're trying t...

Every installer I know has made this mistake. You're finishing up the walk-through in the bathroom, the customer is pleasant, the job looks straightforward, and they ask the question: So how much is this going to cost?

Nine out of ten inst...

Last month I wrote about Emilio's story of a grab bar that fell from the wall — a cheap bar installed by a cheaper contractor after Emilio had been dismissed as "too expensive." When the customer's husband was hurt, she blamed Emilio. What ...

Emilio Baires, one of my co-founders at GBIAA and our technical lead, has been installing grab bars for more than twenty years. Over a thousand installs, zero failures. He's also the author of our certification course. He has a lot of stori...

I met a handyman on a job a while back. Good guy. Ran his own shop out of a clean truck, kept his word, knew his trade. The homeowner had hired him to hang a TV and install a grab bar in the bathroom. Normal day.

I was there helping the ho...