A few days ago I read a study that stopped me mid-scroll. Searchbloom, a national digital marketing agency, analyzed what Americans type into Google when they want to change careers. Interest in "career change" is near a record high, roughl...
Before we founded GBIAA, my partners and I did a lot of grab bar installations and fielded lots of questions from homeowners. A common one was "How do I know you will do this right?"Β We had aΒ pretty good answer. Years in the field, a truck ...
Sitting in its packaging, a grab bar looks like a rather basic item: a $50 length of polished metal with a flange on each end.
To the person who reaches for it to catch their fall while slipping on wet soapy tile, it is something else enti...
One of the questions that keeps coming up with installers who are weighing GBIAA membership is some version of: why now? Why is this the moment to get certified, when the work has been getting done one way or another for decades?
The hones...
Most grab bar installers, when they're growing their business, focus on what's visible. The website. The Google Business Profile. The Facebook ads. The Nextdoor presence. All of those are worth doing.
None of them are particularly good at ...
Occasionally on a job, you'll arrive and the customer will proudly point to a box on the bathroom counter. They've already bought the grab bar. They found it online, it was a good price, and they just need you to put it up. They're trying t...
Every installer I know has made this mistake. You're finishing up the walk-through in the bathroom, the customer is pleasant, the job looks straightforward, and they ask the question: So how much is this going to cost?
Nine out of ten inst...
Last month I wrote about Emilio's story of a grab bar that fell from the wall β a cheap bar installed by a cheaper contractor after Emilio had been dismissed as "too expensive." When the customer's husband was hurt, she blamed Emilio. What ...
Emilio Baires, one of my co-founders at GBIAA and our technical lead, has been installing grab bars for more than twenty years. Over a thousand installs, zero failures. He's also the author of our certification course. He has a lot of stori...
